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Healthcare Marketing: When Creating Mobile Marketing Strategy, It’s Important...
African-Americans, Hispanics, women, southerners and teens talk and text on their cellphones more than others. African-Americans average 1300 minutes per month on their cell phones, the most of any...
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Healthcare Marketing: Should “We Try Harder”, Keep Tagline Longer?
Another tagline bites the dust! Avis drops it’s branding line “We Try Harder” …after 50 years. Avis Car Rental has recently announced they are dropping their iconic brand positioning line, “We Try...
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Healthcare Marketing: A Picture Really is Worth a Thousand Words
Today’s culture is extremely visually oriented. So hospital brands should have a visual story. Today people are stimulated by visuals. This is not to discredit or minimize great copywriting but our...
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